by Julie P. | Aug 23, 2016 | Marketing
As small business owners, we all know the difference between positive attention and negative attention, right? So how do you attract the right kind of attention through inbound marketing to get new customers? In this blog we’re going to tell you how in three simple...
by Julie P. | Aug 23, 2016 | About Us
You may have noticed, we’ve been a bit silent on our blog for the past month. No excuses, we know, but we’ve been busy with quite a few neat things. Here is what has been keeping us hard at work: New website. You may have heard the adage about the cobbler’s children...
by Julie P. | Aug 23, 2016 | Marketing
Let’s face it – now, more than ever, it’s essential for businesses to have a digital presence. This year, Nielsen came out with a report that included the following statistic: Adult U.S. citizens spend 11 hours a day using some form of electronic media. From smart...
by Julie P. | Aug 23, 2016 | Marketing
You understand the importance digital media plays in your marketing plan. You’ve set distinct, measureable, time-bound goals for your business. Now, it’s time to learn how to employ the Inbound Marketing Trifecta – social media, blogging and email marketing to reach...
by Julie P. | Aug 23, 2016 | Let's Get Semi-Personal, Running a Business, Small Business
I had the pleasure of going to a Lancaster Area Express Network, a local chapter of the American Business Women’s Association (ABWA) national organization last week. It was a wonderful organization full of dynamic, woman. In the beginning, instead of doing the normal...
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