Blog
Outbound vs Inbound Marketing
There is a lot going on in the marketing world. Back in the good old days all you really had to worry about was placing a yellow page ad and having a brochure. A few years ago you added a website to that mix. Now you have Facebook, Twitter, email marketing, Search...
Attracting the Right Type of Attention
As small business owners, we all know the difference between positive attention and negative attention, right? So how do you attract the right kind of attention through inbound marketing to get new customers? In this blog we’re going to tell you how in three simple...
The Ursa Minor Story
We get lots of questions about how Ursa Minor was started. Here is our story. Small businesses are awesome. We want to help them achieve the ultimate awesomeness. Thus Ursa Minor was born in January of 2012, to do just that. We saw a niche in the market, that small...
Radio Silence…What’s New With Us
You may have noticed, we’ve been a bit silent on our blog for the past month. No excuses, we know, but we’ve been busy with quite a few neat things. Here is what has been keeping us hard at work: New website. You may have heard the adage about the cobbler’s children...
Why We Love Small Businesses
We’re in business to make small businesses stand out. Time and time again, we’ve been asked the same question, “Why small businesses? Isn’t there more money, power and prestige with large businesses?” Maybe. But, if we were in business for more money, power and...
You are more important than your career, your business or what you do for a living.
Repeat after me, you are more important than your career, your business or what you do for a living. Running a business isn’t easy. Being a human being isn’t easy. Life isn’t easy. Sometimes it feels like there is a contest amongst business owners. Who works the most...
On Making Mistakes
If you are on social media at all you probably saw a video of Madonna’s fall at the Brit awards this week. (If not, see it here.) We’ve all heard the quote, if you fall make it part of the dance. I cannot stress the following below enough as a business owner to...
Getting Started With Digital Marketing
Let’s face it – now, more than ever, it’s essential for businesses to have a digital presence. This year, Nielsen came out with a report that included the following statistic: Adult U.S. citizens spend 11 hours a day using some form of electronic media. From smart...
Inbound Marketing Trifecta: Using Social Media, Blogging and Email Marketing to Reach your Goals
You understand the importance digital media plays in your marketing plan. You’ve set distinct, measureable, time-bound goals for your business. Now, it’s time to learn how to employ the Inbound Marketing Trifecta – social media, blogging and email marketing to reach...
On Being Unique in Business
I had the pleasure of going to a Lancaster Area Express Network, a local chapter of the American Business Women’s Association (ABWA) national organization last week. It was a wonderful organization full of dynamic, woman. In the beginning, instead of doing the normal...
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Give us a ring at 717-620-9804 or contact us via our form here and we can put together a customized proposal for your business.